language
Instagram
Language framing — literal translation vs. narrative
Cocktail of wishes
Literal EN translation2.1% · 4,200
EN narrative retelling3.4% · 4,050
Engagement rate +30% at ≥8k impressions
Confidence71% / 90%
Experiments
Every creative decision is a test with an explicit winner criterion and confidence threshold.
draft · 0
running · 2
posting-time
Telegram
Posting time — 19:00 vs 22:30 MSK
Бокал желаний
19:00 MSK5.1% · 2,600
22:30 MSK6% · 2,480
Engagement rate +20% at ≥5k impressions
Confidence64% / 85%
winner · 1
hook
TikTok
Hook A/B — silence vs. chorus open
Зажигаем звезды
Silence-first hook7.2% · 18,400
Chorus-first hook4.4% · 16,100
Engagement rate +25% at ≥10k impressions
Confidence96% / 90%
loser · 1
first-2-seconds
Instagram
First 2 seconds — face vs. text card
Наедине с облаками
Face close-up3.9% · 9,100
Text card2.2% · 8,800
Engagement rate +25%
Confidence92% / 90%